The American Association of Colleges of Podiatric Medicine (AACPM) is a nationally recognized education organization that represents the eleven accredited U.S. colleges of podiatric medicine as well as over 200 hospitals and organizations that conduct graduate training in podiatric medicine.
The association produces a “College Information Book” yearly that they wished to turn into an online experience. We explored various approaches, from doing an interactive “book” to a dynamic microsite.
Cover of the Podiatric Medical college information book
During the UX process, we explored a number of potential approaches, from a static “booklet” to a dynamic microsite. There was a great deal of attention paid to the individual school pages, and a way to highlights student profiles & testimonials.
The goal of the design was to maintain aesthetic integrity with the print brochure, but still enable AACPM to update the information, add dynamic content like upcoming events, and in general maintain the site themselves.